Bachelor in Business Administration – Concentration Certificate in Marketing

Unlock your potential by mastering the art of marketing

Pursuing a Bachelor in Business Administration with a Concentration Certificate in Marketing at the University of New York in Prague equips students with versatile, high-value skills applicable across industries.

Marketing is an ever-evolving and in-demand field, vital for understanding audiences, building customer loyalty, and enhancing brand visibility. With the rise of digital and data-driven strategies, marketing offers diverse and lucrative career opportunities.

Marketing is an essential tool for organizations to reach their goals, making marketing professionals indispensable in today’s competitive business landscape.

At UNYP, the Concentration Certificate in Marketing is earned by completing advanced courses offered during the program. These courses are taught by seasoned lecturers with extensive experience and credentials in corporate marketing and sales.

To earn the Concentration Certificate in Marketing, students complete 12 credits (24 ECTS credits) in marketing-focused courses and choose a marketing-related topic for their bachelor’s thesis. This ensures that graduates are equipped with the expertise and practical knowledge needed to thrive in a dynamic and competitive field. For more information, contact our Admissions team at admissions@unyp.cz.

UNYP Alumni

Nela Sotonová

Partner & Co-founder, Clavis Partners

"Learning in English was a valuable asset for me while studying for my bachelor’s degree. I knew I wanted to attend an American university and needed to study the language. Ultimately, the English proficiency that I gained at UNYP helped me to earn my MBA at FIU in the United States. However, the presentation skills that I acquired helped me the most. We wrote a lot of essays at UNYP, and now, I am able to write articles and emails in English without thinking about them too much. The writing and presentation skills I learned are vital because they are the two essential things I use in my professional career,"

Click the Menus below for specific program information:

Public Relations Principles
Electronic Commerce and Marketing Technologies
Introduction to Advertising
International Marketing Strategies
Advanced Marketing
Advertising Strategies
Consumer Behavior
Sales and Sales Management
Social Media Marketing
Viral and Guerilla Marketing

Advertising account executive
Advertising account planner
Advertising art director
Advertising copywriter
Market researcher
Marketing executive
Media buyer
Media planner
Event organiser
Public affairs consultant
Public relations account executive
Public relations officer
Sales promotion account executive

Do you have a question? Are you ready to apply?

Our admissions team is here to support you every step of the way! Whether you have questions about programs or need help with your application, we’re here to assist. Curious about life at UNYP? We can arrange a campus visit to meet students and professors or sit in on a class. Ready for the full experience? Become a UNYP student for a day and immerse yourself in our vibrant academic community!

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