The Art of Sports Sponsorship in the Czech Republic

Martina Sáblíková is a Czech speedskater, three-time Olympic Winner, world record holder, and 21-time World Champion. Martina was born (1987) and is for her whole life living in Vysočina, Czech Republic. Martina started to show her abilities in 2006, when finished 4th in European Allround Championships, and later that year she achieved the same during Winter Olympic Games in Torino. Her first major tournament victory came in 2007 when she won European Speedskating Championship. From that moment she collects medals and writes her impressive sports history, which will be in the future called legendary.

Petr Hercík is the Current Executive Director and Chairman of the Board of SPORT INVEST Marketing, a.s.and has spent his entire working life (12 years) at SPORT INVEST Marketing. He began with SPORT INVEST during his first year of Masters’s studies at Charles University as a part-time Project Specialist. Since then, he was promoted several times, and through positions like Event Manager, Athletes Manager, Executive Manager, and Executive Director and had the opportunity to experience all aspects of sports marketing, sponsorship, management, and business.

Hana Kovářová is the Executive Director for Brand Strategy and Communications of the Komerční banka Group since February 2022. She came to KB from the position of marketing director of Raiffeisenbank, where she worked since 2014. Four years before that, she was in the same position at Česká pojišťovna. She was also part of the team that founded the Direct insurance company in the Czech Republic and worked at the consulting company Accenture. Hana Kovářová graduated from the Faculty of Informatics and Statistics at the University of Economics in Prague, also she has an MBA from Sheffield Hallam University.

Mark Anderson is the Director of Marketing for the University of New York in Prague. He is a marketing executive with a record of success in strategic marketing and sponsorship projects within the sports environment of the Czech Republic; leading sponsorship and activation activities with the Czech Olympic Team, AC Sparta Praha 2, Sparta Praha Floorball, Rytiri Kladno Ice Hockey, and Prague Lvi Volleyball. He also lectures on Sports Marketing & Sponsorship at UNYP. He is passionate about the role sports can play in marketing and the growing industry of sports sponsorships in the Czech Republic.