Bachelor in Business Administration – Concentration Certificate in Marketing

Unlock your potential by mastering the art of marketing

Pursuing a Bachelor in Business Administration with a Concentration Certificate in Marketing at the University of New York in Prague equips students with versatile, high-value skills applicable across industries.

Marketing is an ever-evolving and in-demand field, vital for understanding audiences, building customer loyalty, and enhancing brand visibility. With the rise of digital and data-driven strategies, marketing offers diverse and lucrative career opportunities.

Marketing is an essential tool for organizations to reach their goals, making marketing professionals indispensable in today’s competitive business landscape.

At UNYP, the Concentration Certificate in Marketing is earned by completing advanced courses offered during the program. These courses are taught by seasoned lecturers with extensive experience and credentials in corporate marketing and sales.

To earn the Concentration Certificate in Marketing, students complete 12 credits (24 ECTS credits) in marketing-focused courses and choose a marketing-related topic for their bachelor’s thesis. This ensures that graduates are equipped with the expertise and practical knowledge needed to thrive in a dynamic and competitive field. For more information, contact our Admissions team at admissions@unyp.cz.

UNYP Alumni

Nela Sotonová

Partner & Co-founder, Clavis Partners

"Learning in English was a valuable asset for me while studying for my bachelor’s degree. I knew I wanted to attend an American university and needed to study the language. Ultimately, the English proficiency that I gained at UNYP helped me to earn my MBA at FIU in the United States. However, the presentation skills that I acquired helped me the most. We wrote a lot of essays at UNYP, and now, I am able to write articles and emails in English without thinking about them too much. The writing and presentation skills I learned are vital because they are the two essential things I use in my professional career,"

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