Media Marketing Concentration

Launch Your Career in Media Marketing

Media marketing is more dynamic than ever. Traditional print, radio, and TV still play a role, but today’s marketing landscape is dominated by digital strategies—social media, mobile marketing, influencer collaborations, and beyond.

The Media Marketing concentration at the University of New York in Prague prepares students for fast-paced careers in advertising, product promotion, and brand strategy. Whether targeting niche audiences or mass markets, graduates gain the skills to excel in creative and strategic roles across the communication industry.

This concentration is available to SUNY Empire State University students and UNYP dual-degree programs. To earn the specialization, students must complete 12 credits (24 ECTS), write a bachelor’s thesis on a related topic, and pass the Czech State Exam. The concentration will be officially recognized on the UNYP Diploma Supplement.

Step into the future of media marketing—where creativity meets strategy!

Introduction to Advertising	International Marketing Strategies
Social Media Marketing	Advertising Strategies
E-Commerce and Marketing Technologies	And more…

1. Digital Marketing Manager

Digital marketing is booming, and businesses rely heavily on online strategies to grow. This role involves managing SEO, PPC, content marketing, social media, and analytics to drive brand awareness and sales. The high demand for digital expertise and opportunities for career growth make this a lucrative choice.

2. Social Media Strategist

Social media is one of the most powerful tools for brand communication today. Companies need experts to create engaging content, manage online communities, and run advertising campaigns on platforms like Instagram, TikTok, and LinkedIn. The job is dynamic, creative, and in high demand.

3. Content Marketing Specialist

Content is king in marketing, and specialists in this field create compelling articles, videos, blogs, and infographics to attract and retain customers. It’s an excellent role for those who enjoy storytelling, branding, and audience engagement.

4. Brand Manager

This role focuses on shaping and maintaining a company’s public image. Brand managers strategize marketing campaigns, oversee creative direction, and ensure consistency across all channels. It combines creativity, analytics, and leadership, making it a strong career choice with high earning potential.

5. Marketing Analyst

Data-driven decision-making is crucial in modern marketing. Marketing analysts interpret consumer behavior, campaign performance, and market trends to help companies optimize their strategies. This role is becoming increasingly valuable with the rise of AI and big data.

UNYP Alumni

Dominika Janigova

PR and Booking agent of Ondrej Pivec

"The study process turned out exactly how I had hoped: open discussions, group projects, challenging tasks, all in English, friendly professors and an overall positive, creative vibe. "