Public Relations Concentration

Master the Art of Influence with a Public Relations Concentration at UNYP

Public Relations is all about communication, relationships, and reputation. A strong reputation is a company’s most valuable asset today. PR professionals use all available media to shape public perception, build trust, and create lasting connections.

At the University of New York in Prague, our Public Relations concentration equips students with the skills to manage reputations, influence media, and confidently represent brands. Businesses and organizations need expert communicators now more than ever—this program prepares you to meet that demand.

To earn a Communications and Media degree with a Public Relations concentration, students must be enrolled in the SUNY Empire State University & UNYP Dual Degree program. The concentration requires 12 credits (24 ECTS credits), a PR-focused bachelor’s thesis, and passing the Czech State Exam. The specialization will be officially recognized in your UNYP Diploma Supplement.

Principles of PR	Media Relations
Public Speaking	Event Management
Issue Management and Crisis Comms	And more…

1. Public Relations Specialist

This core PR career involves media relations, crisis communication, and brand management. With businesses increasingly valuing reputation management, demand for PR specialists remains high.

2. Corporate Communications Manager

Large companies need professionals to craft internal and external messaging. This role ensures brand consistency, employee engagement, and stakeholder relations—making it a high-impact and well-paying career.

3. Social Media Manager

With the digital landscape dominating communication, brands rely on PR professionals to manage their online presence, engagement, and reputation. The role combines creativity with strategic messaging, making it dynamic and in demand.

4. Public Affairs or Government Relations Officer

Organizations and companies need professionals to navigate government regulations, advocate for policies, and build relationships with policymakers. This career is incredibly lucrative in corporate and nonprofit sectors.

5. Event Manager or Experiential Marketing Specialist

PR professionals excel at creating experiences that build brand awareness and engagement, from corporate events to brand activations. This career offers creative freedom and high demand in the fashion, tech, and entertainment industries.

UNYP Alumni

Dominika Janigová

PR, Promotion & Booking Agent

"Studying at UNYP was very inspiring. Students themselves are responsible for what they take from the school. If you want something and you are open-minded, the school will support you to reach for it,” or "Studying at UNYP gave me a good basis in time management and cooperation with people. The school taught me to understand that different people see things differently, that sometimes somebody can be irresponsible, the importance of tolerance…and this helps me today."