Rozviňte svůj potenciál zdokonalením v umění marketingu
Bakalářský titul v oboru Business Administration s koncentrací na Marketing na University of New York in Prague vám poskytne silné a žádané dovednosti, které vám otevřou dveře do různých odvětví.
Marketing je dynamický, neustále se vyvíjející a nezbytný pro úspěch v podnikání. Je klíčem k pochopení publika, budování loajality zákazníků a podpoře růstu značky. V dnešním digitálním světě založeném na datech jsou marketingoví odborníci cennější než kdy jindy.
Na UNYP vás titul Business Administration s koncentrací na Marketing odliší. Absolvujete 12 kreditů (24 kreditů ECTS) specializovaných marketingových kurzů, které vyučují zkušení lektoři s reálnými zkušenostmi v oblasti firemního marketingu a prodeje. Navíc se ve své bakalářské práci zaměříte na téma související s marketingem, což vám zaručí, že absolvujete s praktickými znalostmi relevantními pro dané odvětví.
Díky těmto dovednostem budete připraveni prosperovat ve vaší konkurenční a vzrušující kariéře.
Pro více informací kontaktujte náš přijímací tým na adrese admissions@unyp.cz.
Why? Digital marketing continues to dominate the industry, with businesses investing heavily in online advertising, SEO, content marketing, and social media strategies.
Key Skills: SEO, PPC, content strategy, social media management, email marketing.
Growth Potential: High, as digital transformation keeps evolving and companies prioritize online engagement.
Brand Manager
Why? Every company needs a strong brand presence to differentiate itself in the market. Brand managers develop strategies to maintain a company’s image and reputation.
Growth Potential: High, especially in global companies and competitive industries like fashion, FMCG, and tech.
Market Research Analyst
Why? Data-driven decision-making is key to successful marketing campaigns. Analysts analyze consumer trends to help businesses make informed marketing and product decisions.
Key Skills: Data analysis, consumer insights, statistical software, survey design.
Growth Potential: Strong, as companies increasingly rely on data for strategic decisions.
E-commerce Manager
Why? With the rise of online shopping, businesses need experts who can optimize digital sales channels and enhance the customer experience.
"In public universities, I feel that students put less emphasis on the quality of education, whereas it seems more important for students in private schools. The teachers were incredibly important at UNYP. In fact, Professor Varley was the greatest teacher I ever had."
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