MBA with a concentration in Neuromanagement

Harnessing Brain Science for Business Success with neuromanagement at UNYP

The UNYP MBA with a concentration in Neuromanagement is designed to equip executives with a deep understanding of brain science and its application to management and economic decision-making.

This program explores how cognitive neuroscience can enhance leadership, decision-making, and organizational performance.

Why Neuromanagement?

Neuromanagement is an emerging field that applies neuroscience research to business challenges. It focuses on how individuals make decisions, process information, and engage in social interactions in professional environments. As interest in the neurophysiological foundations of effective leadership and management grows, executives seek ways to leverage brain science for better strategic thinking and problem-solving.

This concentration helps MBA students develop the skills to apply neuroscience-based tools in real-world business contexts—without requiring any prior background in neuroscience. The curriculum emphasizes practical applications over scientific theory, ensuring executives can integrate these insights into their daily business operations.

By studying how customers react to branding, advertising, and product design, executives can craft more effective marketing strategies that resonate with their audience. The insights gained from neuromarketing allow businesses to optimize their campaigns, improve customer engagement, and drive sales using data-driven approaches rooted in cognitive science.

Specialized Neuromanagement Courses

The UNYP MBA in Neuromanagement includes the following specialized courses:

• Neuroeconomics – Understanding financial decision-making and economic behavior through brain science.
• Neuroleadership – Enhancing leadership effectiveness by applying cognitive neuroscience principles.
• Neuromarketing – Leveraging brain insights to refine marketing strategies and consumer engagement.

Practical Learning with G.R.O.W. to FLOW

At UNYP, we emphasize the immediate application of knowledge. In 2022, we introduced the G.R.O.W. to FLOW concept into our curriculum, ensuring that students can implement what they learn in real-world business scenarios during their studies. This hands-on approach bridges the gap between theory and practice, preparing executives to drive innovation and success in their organizations from day one.

With the UNYP MBA in Neuromanagement, you’ll gain cutting-edge expertise in applying brain science to business, which will help you lead confidently, make smarter decisions, and stay ahead in the competitive corporate landscape.