Master of Science in Digital Marketing and Analytics (MSc.)

Empower your career with advanced expertise in Digital Marketing and Analytics

The Master of Science in Digital Marketing and Analytics programme is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland.  The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time or two years part-time. It has been designed in accordance with the ever-increasing needs of businesses to apply digital technologies in everyday and strategic decision-making for sustainable success and profitable growth. 

Graduates of the Master of Science in Digital Marketing and Analytics will gain a thorough understanding of the core principles of digital marketing and analytics, will be able to utilise data and visualisation tools, apply appropriate marketing models at work, and make ethical business decisions. In addition, graduates of the programme will hone their critical thinking, and develop advanced writing and research skills through the completion of the Research Methods modules and the Capstone module, with the option of a Dissertation, an Applied Research Project or Placement.

Master the future: Tailor learning for digital excellence

The MSc in Digital Marketing and Analytics programme is designed to enable learners to respond with confidence to emerging industry trends and apply their knowledge and skills to real-world situations. Successful graduates of the programme will acquire knowledge and develop skills in a wide range of digital marketing and analytics topics at the postgraduate level so that they can advance in their careers or secure employment in related areas in highly demanded jobs, such as:

• Digital Specialist
• Digital Marketing Performance and Insights Consultant
• Digital Marketing Specialist

Dublin Business School (DBS) is Ireland’s largest independent third-level institution, specialising in the provision of career-focused education. DBS has evolved over the years, expanding its offerings to meet the demands of various sectors. The extensive suite of programmes at DBS now includes; subjects in the areas of business, law, finance, computing, media, arts, psychology and social science.