Award: Masters Degree EFQ Level: Level 7 Award Title: Master of Science (MSc) in Digital Marketing and Analytics Award Type: Major Duration: Full-time: 1 year Part-time: 2 years Next Intake: September 2025
The Master of Science in Digital Marketing and Analytics, offered by UNYP in collaboration with Dublin Business School (DBS), Ireland, is a one-year full-time or two-year part-time program. Delivered in Prague with flexible on-demand content, the MSc equips students with essential digital marketing and analytics skills tailored to meet modern business demands.
Graduates gain expertise in digital marketing, data analysis, and visualization tools, alongside advanced critical thinking, research, and decision-making skills.
Dublin Business School (DBS) is Ireland’s largest independent third-level institution, specializing in career-focused education. DBS has evolved over the years, expanding its offerings to meet the demands of various sectors.
Master the art of planning and managing web-based marketing campaigns, analyzing online behaviors, and evaluating performance through metrics and consumer insights.
Digital Design & Development
Learn to create digital assets, including graphics, videos, and websites, using tools like WordPress. Gain practical experience in building prototypes and managing content.
Strategic Thinking in the Digital Age
Develop a deep understanding of digital marketing frameworks and theories, and learn to use new technologies strategically to meet marketing objectives.
Data and Digital Marketing Analytics
Harness the power of data analytics with tools like Google Analytics and Social Media Insights to optimize advertising budgets and improve campaign performance.
Digital Advertising and Online Marketing Communications
Get hands-on experience with planning and executing digital advertising campaigns using platforms like Google Ads, Facebook Ads, and TikTok Ads while mastering online branding.
Business Intelligence and Visualization
Explore how to model, store, and visualize big data to drive effective decision-making and strategic insights.
Graduates of the MSc in Digital Marketing and Analytics can pursue a variety of in-demand roles, such as:
Digital Specialist
Digital Marketing
Performance and Insights Consultant
Digital Marketing Specialist
Social Media Manager
SEO/SEM Specialist
Content Marketing Strategist
PPC Campaign Manager
E-commerce Marketing Manager
Web Analytics Manager
Marketing Automation Specialist
Data-Driven Marketing Consultant
Do you have a question? Are you ready to apply?
Our admissions team is here to support you every step of the way! Whether you have questions about programs or need help with your application, we’re here to assist. If you are curious about life at UNYP, we can arrange a campus visit to meet students and professors or sit in on a class. Ready for the full experience? Become a UNYP student for a day and immerse yourself in our vibrant academic community!
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