New Master Degree in Digital Marketing and Analytics

In a significant stride towards academic innovation and industry relevance, the University of New York in Prague (UNYP), in collaboration with Dublin Business School (DBS), Ireland, proudly announces the introduction of the Master of Science in Digital Marketing and Analytics program. This initiative is a response to the increasingly digitalized global business landscape, offering a curriculum that is both forward-thinking and deeply rooted in practical application.

This partnership exemplifies a strategic alliance that transcends geographical boundaries, offering a curriculum reflective of global digital trends. Designed to accommodate both full-time and part-time scholars, the program represents a significant advancement in digital marketing education.

Hosted in the historic and vibrant city of Prague, the program combines traditional face-to-face teaching methods with innovative on-demand content. This blended approach enables students to engage with the material on their own terms, fostering a learning environment that is both rigorous and flexible. The curriculum is designed to meet the rapidly evolving needs of the digital business world, preparing students to leverage digital technologies for sustainable success and growth. Awarded by DBS, the degree is a testament to the program’s academic rigor and international standing.

Graduates will gain a deep and comprehensive understanding of the fundamentals of digital marketing and analytics. They will become proficient in using data and visualization tools, applying relevant marketing models, and making ethical decisions in a business context. The program emphasizes the development of critical thinking, advanced writing, and research skills, culminating in a Capstone module where students can choose between a Dissertation, an Applied Research Project, or a Placement.

The Master of Science in Digital Marketing and Analytics program is tailored to equip learners with the knowledge and skills required to excel in the digital era. It prepares students to proactively respond to emerging industry trends and apply their expertise in real-world situations. Graduates are poised to advance their careers or secure employment in high-demand roles within the digital marketing and analytics sectors, including positions such as:

• Digital Specialists
• Digital Marketing Performance and Insights Consultants
• Digital Marketing Specialists