Research Centers

The Business and IT Research Centre (BIRC) explores critical areas in business administration to enhance understanding of its functions and principles. The center’s research spans economics, management, marketing, IT, and law.

Specific Research Areas

• Law and regulations: Business law, IFRS, and global regulatory frameworks
• Economics and trade: Labor markets, public sector dynamics, institutions, and international trade
• Management and innovation: Human resources, motivation, sports management, risk, and innovation
• Marketing and behavior: Consumer behavior, neuromarketing, and sports-related studies
• Information technology: Neural and wireless networks, including beamforming technologies

The Psychology Research Center focuses on pioneering, interdisciplinary psychological research. Its key themes explore both foundational and applied aspects of psychology, often connecting with other academic fields.

Primary Research Areas

• Child Development
• Perceptions of Otherness
• Posttraumatic Stress and Growth
• Comparative Psychology
• Ecopsychology
• Social Psychology
• Personality Studies (e.g., prejudice, interpersonal behavior)
• Motivation and Inhibition (e.g., behavioral strategies to prevent obesity)
• Music Psychology (cognitive and therapeutic uses)
• Positive Psychology and Wellness
• Neuroscience and Mental Health (e.g., Alzheimer’s research)

The Communication and Media Research Center explores how media influences society, focusing on current and emerging communication issues. Recent projects have examined:

• The media’s role in democratization
• Linguistic features in political speeches
• The spread and nature of disinformation via chain emails
• How ICT affects children

Key Research Areas

• Political communication and campaigning
• Strategic communication
• Media and communication development
• Media’s role in democratic transitions and reforms
• Civil society and its connection to the media
• Communication for social change
• Media effects (on attitudes, behaviors, cognition)
• Sociolinguistics
• Emerging values and issues in communication

The International Relations Research Center (IRRC) is a research hub at UNYP dedicated to interdisciplinary and policy-oriented research. Collaborating internally and with external partners, the center explores various global issues using diverse methodologies.

Key Research Areas

• Political Communication & Media: Focuses on propaganda, political messaging, and communication ethics in political environments.
• Democracy & Politics: Explores democratization processes, voting behavior, populism, and party politics.
• Historical Studies: This field covers American and world history, including specific periods such as the Cold War and the history of the European Union.
• Regional & Thematic Focus: This includes in-depth studies of African affairs, the European Union, NATO, and issues of collective security.
• Peace & Conflict Studies: Analyzes peacebuilding strategies, operations, and conflict management and prevention methods.
• Security & Warfare: Examines modern security threats, including privatized security, terrorism, insurgency, hybrid warfare, and environmental protection.
• Strategic & Defense Policy: Studies defense strategy, policy development, and military planning at national and international levels.
• International Law: Offers insights into human rights, humanitarian law, and the broader legal frameworks governing global relations.