Data Analytics Concentration

Turn Data into Decisions – Specialize in Data Analytics at UNYP

Data Analytics is more than just numbers—it’s the power to uncover trends, predict outcomes, and drive more intelligent decisions. Mastering this skill will help businesses make informed choices, boost performance, and stay competitive.

This field covers four key types of analytics:

• Descriptive – What happened?
• Diagnostic – Why did it happen?
• Predictive – What will happen next?
• Prescriptive – What should we do about it?

At UNYP, our Bachelor in Business Administration with a Concentration Certificate in Data Analytics is designed for students with strong analytical minds. If you’re passionate about problem-solving and data-driven decision-making, this program is for you.

Graduates with expertise in Data Analytics are in high demand. This fast-growing field offers exciting business strategy, finance, marketing, and beyond career opportunities. You’ll develop highly transferable communication, problem-solving, and leadership skills—opening doors to managerial roles and career growth.

To earn your Concentration Certificate in Data Analytics, you’ll complete 12 credits (24 ECTS credits) in specialized courses and focus your bachelor’s thesis on a data-driven topic.

Want to learn more? Contact our Admissions team at admissions@unyp.cz.

UNYP Alumni

Tomáš Kubica

Global TMT L/S, Marshall Wace

"One of the biggest advantages of studying at the University of New York in Prague is that the top 20% of students are far more skilled in teamwork and presentation, and possess more confidence and drive than their counterparts at state universities. Many want to go abroad and are aware they have to work very hard to achieve this. You must decide if you wish to join them."