Bachelor of Communication & Media

Communication & Media — Know No Boundaries

Communication is central to every industry and human life. As technology evolves, companies increasingly need communication professionals to achieve goals and build positive relationships. A bachelor’s degree in Communications not only prepares you for the workforce but also serves as a strong foundation for future studies, complementing Master’s degrees in various fields.

The Communication and Media degree at UNYP addresses this demand. It prepares professionals who understand communication’s vital role in today’s world and equips them to contribute positively to society. Graduates can pursue careers in public relations, conflict resolution, and more, gaining highly sought-after skills and a creative, critical worldview valued by diverse industries.

UNYP degrees accredited by MŠMT include diplomas in blockchain and traditional formats.

UNYP graduates have limitless opportunities. Many work at top companies like Socialbakers, Havas Worldwide, Unilever, SAP, Groupon, Nestlé, and CNN. Others continue their education in Master’s and Doctoral programs worldwide, from the United States to Australia.

The secret to a UNYP Communications degree lies in its breadth. Students explore all key aspects of communication, gaining a mix of theoretical knowledge and practical skills applicable across industries. Learn to develop news stories, create PR plans, market products, and tackle modern communication challenges. UNYP courses are designed with the future in mind, ensuring you graduate equipped to succeed.

UNYP Alumni

Adam Grof

Benefits Supervisor, Johnson & Johnson
"When you have it on your CV, employers can see an American education and are impressed. While studying there, I learned how to prioritize. I learned how to present in English with confidence and sell myself to my managers. I was like a partner with my professors, not just a student."

Students enrolled in an American bachelor’s degree program at UNYP who choose to major in Business Administration, Communication & Media, International & Economic Relations, or Psychology have the opportunity to take the Czech state exams upon completing their program. Students who pass these exams receive dual degrees: an American degree from the State University of New York, Empire State University, and a European degree from UNYP.

The average adult now spends over 11 hours per day using various forms of communication media—more time than we spend working, sleeping, or engaging in any other activity. Even when we’re not sleeping, much of our time is devoted to other forms of communication. In recent years, entire industries have emerged to create, distribute, regulate, and enhance this communication.

The Communication major or concentration at UNYP / Empire State University is designed to address the growing demand for skilled communication professionals who understand the immense influence of communication in today’s world and can harness it to benefit society.

5 Reasons to Study Communication at UNYP

  1. Critically analyze and understand the media’s impact on society
    Explore how media and communication shape our world and influence behaviors and cultures.
  2. Master the art of persuasion and influence
    Learn to communicate effectively in interpersonal settings, small groups, and public forums.
  3. Develop strategic communication skills
    Gain expertise in crafting messages for diverse and complex audiences.
  4. Enhance organizational and group communication
    Build the skills needed to improve communication in businesses, teams, and institutions.
  5. Prepare for immediate employment
    Acquire practical, hands-on skills for a successful career in the communication field.

Degree: Bachelor of Arts (B.A.)

Area of Study: Cultural Studies 

Major/Concentration: Communications and New Media

For more information about our partnership with the State University of New York, Empire State University please visit the dedicated page for the University of New York in Prague.

The first two years of the program provide a broad introduction to the dynamic and ever-present fields of communication and media. You will explore various forms of communication, from personal interactions to mass communication, gaining a deep understanding of how these elements shape the world around us and influence everything we do.

In your third year, you’ll have the chance to specialize by selecting courses in three key areas focused on practical skills: media writing, public relations, and advertising. These courses bridge theory and practice, giving you a solid foundation in professional knowledge and hands-on experience to prepare you for your career.

You can customize your academic journey to suit your professional goals by choosing from a range of electives, such as Social Media Marketing or Sociolinguistics. Additionally, you can enhance your education by earning certificates in specialized fields like Marketing, Psychology, or International Politics, expanding both your expertise and career opportunities. For a full list of UNYP certificates, click here.

Core courses:

  • Media and Society
  • Interpersonal Communication
  • Intercultural Communication
  • Public Relations Principles
  • Introduction to Advertising
  • Global Communication
  • Organizational Communication
  • Political Communication
  • Media Law & Ethics

Elective courses:

  • Mediation and Conflict Management
  • Advertising Strategies
  • Information Management
  • Marketing
  • Social Psychology
  • Visual Culture
  • Social Media Marketing
  • Cinema and Society

For many students, one of the greatest benefits of studying Communication and Media at UNYP is the opportunities that come afterward. Our communication graduates have no limits, as the growing variety of careers in the field offers almost endless possibilities worldwide.

Many of our alumni have pursued prestigious Master’s programs across all continents, while others have applied their theoretical knowledge, research expertise, and practical skills in the global job market. Some of the most common fields where our graduates build their careers include:

Media Relations ManagementAdvertisingMedia Planning
LobbyistPublic RelationsCopy Writing and Editing
Mediation/Negotiation SpecialistsMarketingJournalism
Public Information OfficersSocial Media ManagementHuman resources
Creative DirectorsEvent ManagementPolitical Campaign Advising
Cultural Advisers and LiaisonsCorporate CommunicationsLaw

Do you have a question? Are you ready to apply?

Our dedicated admissions team is here to support you every step of the way! Whether you have questions about our programs or need help with your application, we’re ready to assist. Want to see what life at UNYP is really like? We can arrange a personalized campus visit where you can meet our students and professors or even sit in on a class. Ready for the full experience? You can become a UNYP student for a day and get a true feel for our vibrant academic community!

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Contacts

University of New York in Prague
Londýnská 41, 120 00 Praha


ID no: 25676598
Phone: +420 224 221 261
Email: unyp@unyp.cz

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