Bachelor of Digital Media Arts

By the time you graduate with a degree in Digital Media Arts, you will have mastered essential skills that are highly in demand across creative and tech-driven industries, including:

• Graphic & Visual Design – Create compelling visuals using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Motion Graphics & Animation – Design engaging motion graphics and animations using After Effects and 3D modeling software.
• Photography & Digital Imaging – Capture and edit professional-level photos using advanced post-production techniques.
• Branding & Marketing Strategy – Develop content for digital marketing, social media, and brand storytelling.
• Coding for Digital Design – Learn HTML, CSS, and JavaScript for web development and interactive content.
• Content Creation & Storytelling – Master narrative techniques for digital platforms, including social media, podcasts, and multimedia storytelling.
• Emerging Media Trends & AI Integration: Learn how to use AI tools for design and content creation to stay ahead of industry changes.

These skills will prepare you for careers in graphic design, film, advertising, web development, and beyond, ensuring you’re equipped to thrive in the evolving digital landscape.

• Media and Visual Literacy—This course introduces students to media analysis and visual communication principles, improving their ability to critically assess and create visual content.
• Introduction to Drawing—Focusing on foundational drawing skills, this course develops students’ observation, representation, and creative expression abilities through various drawing techniques.
• Digital Art & Design: Introductory—Students explore digital art and design basics, learning to use industry-standard software and tools to create digital artworks.
• Introduction to Web Publishing—This course covers web design and development fundamentals, teaching students how to create and manage websites using contemporary web technologies.
• Advanced Drawing—Building upon introductory skills, this course delves deeper into drawing techniques, encouraging students to develop a personal artistic style and conceptual approach.
• Digital Art & Design: Advanced—This course explores digital art in depth and challenges students to create complex digital projects, emphasizing creativity, technical proficiency, and conceptual depth.
• Digital Storytelling—Students learn to craft compelling stories using multimedia elements such as text, images, audio, and video by combining narrative techniques with digital media.
• Information Design—This course teaches students how to present complex information clearly and effectively through design, focusing on usability, aesthetics, and user experience.
• Game Design & Development—Students explore the principles of game design and learn to develop interactive games from concept to prototype, incorporating storytelling, mechanics, and user engagement.
• Capstone in Digital Media Arts—This course is the program’s culminating experience. It allows students to apply their accumulated knowledge and skills to a comprehensive digital media project or portfolio, demonstrating their readiness for professional practice.

Graduates of the Digital Media Arts program have many career opportunities in today’s media landscape. Here are ten in-demand professions:

• Game Designer—Conceptualizes and develops the mechanics and storylines of video games, creating engaging user experiences.
• Digital Marketing Specialist—Develops and executes online marketing campaigns to enhance brand visibility and engagement.
• Social Media Manager—This position manages and curates content across social media platforms to build and maintain a brand’s online presence.
• Web Developer—Designs and creates websites, ensuring functionality, user experience, and aesthetic appeal.
• Graphic Designer—Crafts visual content for various media, including advertisements, brochures, and digital platforms.
• User Experience (UX) Designer—Enhances user satisfaction by improving the usability and accessibility of digital products.
• Animator—Creates animations and visual effects for media such as films, video games, and online content.
• Digital Content Strategist—Plans and manages content creation and distribution to reach target audiences effectively.
• Videographer/Video Editor—Captures and edits video content for various platforms, ensuring high-quality production.
• Art Director—Oversees the visual style and imagery in magazines, newspapers, product packaging, and movie and television productions.