Research – Communication

Dr. Radka MacGregor Pelikánová and Dr. Todd Nesbitt coauthored an article titled “(In)Effective Communication About Social Responsibility? Examining Large European Businesses in the Czech Republic” featuring UNYP COM faculty Dr. Radka MacGregor Pelikánová and Dr. Todd Nesbitt explores the communication strategies of large European businesses operating in the Czech Republic regarding their corporate social responsibility […]

The newest Scopus publication of Dr. MacGregor Pelikánová address the fact that the EU is aware that advancement of  sustainability via the multi-stakeholder model is feasible only with the active involvement of all stakeholders, including European consumers. Consequently, the EU policy and law pendulum has swung from the state, government and businesses to consumers, i.e. the […]

Accounting is not only about counting and accounting science is not only about financial statements surveillance. Indeed, post-modern society is marked by global highly competitive business conduct, which presents an enormous challenge for accounting. Radka MacGregor Pelikánová just got two book chapters published which explore the main scientific theories as well as practical and empirical […]

Ms. Nataliia Bogachova, a member of Association of European Journalists, published an interview with Tanu Muino, a well-known music video director, who has become an international phenomenon creating music videos for global music stars.  Born in Odesa, Ukraine, Ms. Muino has received an MTV Video Music Award and was nominated for Grammy while working with […]

Is the ultimate purpose of the business to maximize profits for its shareholders or to create and share values with its stakeholders? Well, the EU law and policies followed the drive of the UN with SDGs and, under the auspices of the modern concept of sustainability, expects businesses to engage with CSR and even move […]

Accounting and Accounting Science have a very interesting history reflecting many aspects of our civilization and bringing a new light in the unjustly unpopular arena. The need to standardize and communicate financial and non-financial information about a business or other enterprise to internal as well as external stakeholders has led to different conceptual and practical […]

Ms. Nataliia Bogachova, who is a member of Association of European Journalists, published an interview with an acclaimed collector and fashion historian whose collection was used for an exhibition Fashion Paradox in Prague’s Museum Kampa that opened in summer 2023 and lasted until November, 15, 2023. The publication focuses on the nature of collecting, the […]

Epideictic speeches are part of the performative repertoire of any political leader, and are used in a wide range of situations; for example, to celebrate an Olympic team’s sporting success or important anniversary, or to commemorate a public tragedy such as a plane crash or mass shooting. The paper recently published by Tess Slavíčková critically […]

Global communication is something that we tend to take for granted. It is not only a compulsory course in the Communication and Media major, but also a term that has become a more or less household word. Using it does not tend to raise many eyebrows, or cause confusion. Everyone seems to understand what is […]