Bachelor of Business Administration Concentrations

Quick Links to Concentrations

Sports Management
Finance
Human Resources
Data Analytics
Marketing
Entrepreneurship
Behavioral Economics

Build Targeted Skills Through a Concentration, Enhancing Your Career Prospects

Concentrations allow you to customize your Business Administration degree to fit your interests and career goals within a single, accredited program. They add focused, career-relevant depth, so instead of choosing from many separate programs, you can create a more personalized pathway within the BBA and graduate with a clearer profile for employers and future education.

You usually choose your concentration after completing the core business foundation (typically later in your studies), once you have a better idea of what you enjoy and where you want to go. Each concentration is fulfilled through a specific set of courses or electives (i.e., a dedicated credit package within the degree requirements), providing your studies with more focus and depth without restricting your broader business education.

🔷 Sports Management Concentration

Build the Business Skills to Succeed in the Global Sports Industry

Turn your interest in sport into business expertise with the European BBA concentration in Sports Management at UNYP. This concentration combines core business knowledge with the realities of the sports industry—preparing you to understand how sports organizations operate, grow audiences, manage events, and build valuable partnerships in a global market.

Why Choose the Sports Management Concentration?

Sport is a fast-moving international industry shaped by branding, performance, fan engagement, sponsorship, and smart operations. This concentration helps you build the business skills needed behind the scenes—so you can contribute to sports organizations with confidence, strategy, and a real understanding of how the industry works.

What You’ll Study

You’ll explore topics such as:

Added Benefit: Project-Based Learning with the Czech Olympic Team

As an extra advantage of studying Sports Management at UNYP, you benefit from our relationship with the Czech Olympic Team, which brings real-world sport business into the classroom. Through project-based learning, you’ll work on briefs inspired by industry needs—such as sponsorship strategy, fan engagement, brand partnerships, and sports communications—building practical skills and portfolio-ready outputs along the way.

Where It Can Take You

🔷 Finance Concentration

Learn How to Measure Performance, Understand Customers, and Support Strategy With Data

Build financial expertise that supports smart business decisions with the European BBA concentration in Finance at UNYP. This concentration combines a strong business foundation with finance-focused coursework—preparing you to understand how organizations manage money, evaluate performance, and make decisions that drive sustainable growth.

Why Choose the Finance Concentration?

Finance shapes how companies invest, expand, and manage risk. This concentration helps you develop strong analytical thinking and financial literacy—skills that are valuable across industries, from multinational corporations to startups. You’ll learn how financial insight supports strategy, forecasting, and real-world decision-making.

What You’ll Study

You’ll explore topics such as:

Where It Can Take You

🔷 Human Resources Concentration

Develop the Skills to Recruit, Develop, and Lead Teams in Global Workplaces

Build the skills to support people, teams, and workplace culture with the European BBA concentration in Human Resources at UNYP. This concentration blends core business knowledge with practical HR-focused learning—preparing you to contribute to recruitment, employee development, performance management, and people operations in modern organizations.

Why Choose the Human Resources Concentration?

Great organizations are built by great people—and HR plays a central role in finding, developing, and retaining talent. This concentration helps you understand how workplace culture, leadership, and people strategy connect to business performance, so you can support both employees and organizational goals.

What You’ll Study

You’ll explore topics such as:

Where It Can Take You

🔷 Data Analytics Concentration

Learn How to Measure Performance, Understand Customers, and Support Strategy With Data

Build the skills to make smarter business decisions with the BBA concentration in Data Analytics at UNYP. This concentration combines core business knowledge with practical analytics thinking—helping you interpret data, spot patterns, and turn insights into strategies that drive results.

Why Choose the Data Analytics Concentration?

Every industry is becoming data-driven. This concentration helps you bridge business and analytics so you can ask the right questions, work confidently with data, and communicate insights clearly to decision-makers. You’ll develop skills that support roles in business intelligence, performance analysis, marketing analytics, finance, and operations.

What You’ll Study

You’ll explore topics such as:

Where It Can Take You

🔷 Marketing Concentration

Develop In-Demand Skills to Grow Brands and Customer Demand

Learn how brands grow, how customers decide, and how to build campaigns that perform with the BBA concentration in Marketing at UNYP. This concentration combines a strong business foundation with modern marketing strategy—preparing you for roles in branding, digital marketing, content, communications, and market research in an international environment.

Why Choose the Marketing Concentration?

Marketing brings together creativity, strategy, and data. This concentration helps you understand how to position products, communicate value, and build customer growth across channels. You’ll develop practical skills for today’s marketing world—where strong storytelling and measurable performance go hand in hand.

What You’ll Study

You’ll explore topics such as:

Where It Can Take You

🔷 Behavioral Economics Concentration

Turn Behavioral Insight Into Better Decisions—and Better Career Prospects

Understand what really drives decisions with the BBA concentration in Behavioral Economics at UNYP. This concentration combines business fundamentals with insights from psychology and economics—helping you understand how people choose, spend, trust, follow, and change. It’s a strong fit if you’re interested in marketing, product strategy, management, consumer insight, or behavior-informed business decisions.

Why Choose the Behavioral Economics Concentration?

Traditional economics assumes people make perfectly rational choices—but real life is more complex. Behavioral economics helps you understand the biases, habits, and social influences behind decision-making. In business, that becomes a competitive advantage: you can improve the customer experience, sharpen messaging, design better incentives, and build strategies based on how people actually behave.

What You’ll Study

You’ll explore topics such as:

Where It Can Take You

🔷 Entrepreneurship Concentration

Learn How to Pitch, Build, and Grow in Today’s Startup-Driven Economy

Turn ideas into action with the BBA concentration in Entrepreneurship at UNYP. This concentration builds on core business fundamentals and helps you develop the mindset and skills to create value—whether you want to launch your own venture, join a startup, or drive innovation inside an established organization.

Why Choose the Entrepreneurship Concentration?

Entrepreneurship is about solving problems, recognizing opportunities, and executing with confidence in uncertain environments. This concentration helps you learn how to test ideas, build sustainable business models, communicate value, and grow projects with real-world constraints in mind.

What You’ll Study

You’ll explore topics such as:

Where It Can Take You

Program Specifications

Degree: Bachelor of Arts (B.A.)
Field: Business Administration
Concentration options: Human Resources | Marketing | Sports Management | Entrepreneurship | Finance | Data Analytics | Behavioral Economics
Concentration requirement: 12 credits (24 ECTS) + thesis topic + Czech State Exam
Recognition: concentration stated in the diploma supplement