Bachelor of Digital Media Arts

Your Future in Digital Media Starts Here!

The Bachelor of Arts in Digital Media Arts at the University of New York in Prague (UNYP) is a forward-thinking, interdisciplinary program that blends creativity with technology to prepare students for careers in design, media production, and digital storytelling.

Combining a strong theoretical foundation with hands-on practice, this program equips students with the creative vision and technical proficiency needed to thrive in today’s fast-evolving digital landscape.

Through a carefully curated curriculum, students will explore core areas of digital media, including:

• Graphic Design & Visual Communication – Master the principles of visual storytelling and learn to create compelling digital visuals for brands, media platforms, and interactive environments.
• Photography & Digital Imaging – Use industry-standard tools to build professional skills in photography, image editing, and visual composition.
• Marketing & Social Media: Learn to craft and distribute digital content that engages audiences and drives impact across digital channels.

Whether you aim to become a digital designer, content creator, visual communicator, or strategist, this program lays the groundwork for a bright future in the creative industries. An ethical foundation with hands-on practice, this program prepares students for the dynamic landscape of digital media.

Program Focus

The program focuses on the ethical, creative, and analytical application of digital technologies in both artistic and professional settings. Students are encouraged to cultivate their creative voices while becoming proficient in digital tools, production workflows, and collaborative practices. Additionally, the program emphasizes the importance of critically evaluating digital content and understanding the broader cultural, political, and social influences that shape digital media.

Core Curriculum

Students follow a structured sequence of courses that cover a broad range of competencies in the digital media field, including:

• Media and Visual Literacy
• Writing for Digital Media
• Introduction to Drawing
• Digital Art & Design (Introductory and Advanced)
• Ethics of Digital Art & Design
• Digital Storytelling
• Information Design
• History & Theory of New Media
• Capstone in Digital Media Arts

The program culminates in a capstone experience tailored to the student’s interests. This experience may include a digital portfolio, creative project, or multimedia presentation that showcases the student’s expertise and growth.

Learning Objectives

By the time you graduate with a degree in Digital Media Arts, you will have mastered essential skills that are highly in demand across creative and tech-driven industries, including:

• Graphic & Visual Design – Develop confidence using tools like Adobe Photoshop, Illustrator, and InDesign while creating visually appealing content.
• Motion Graphics & Animation – Explore the basics of motion graphics and animation with After Effects and introductory 3D modeling software.
• Photography & Digital Imaging – Develop your ability to capture and enhance images using practical post-production techniques.
• Branding & Marketing Strategy – Gain experience crafting content for digital campaigns, social media platforms, and brand narratives.
• Coding for Digital Design – Get hands-on with HTML, CSS, and JavaScript to create functional web pages and interactive elements.
• Content Creation & Storytelling – Strengthen storytelling techniques for various digital formats, including social media posts, podcasts, and multimedia projects.
• Emerging Media Trends & AI Integration – Familiarize yourself with AI-powered design and content creation tools to adapt to evolving industry trends.

These skills will prepare you for careers in graphic design, film, advertising, web development, and beyond, ensuring you’re equipped to thrive in the evolving digital landscape.

Potential Career Paths

A degree in Digital Media Arts can lead to various opportunities within the digital media ecosystem. Here are ten in-demand professions where what you learn could be applied on Day 1:

• Game Designer—Conceptualizes and develops the mechanics and storylines of video games, creating engaging user experiences.
• Digital Marketing Specialist—Develops and executes online marketing campaigns to enhance brand visibility and engagement.
• Social Media Manager—This position manages and curates content across social media platforms to build and maintain a brand’s online presence.
• Web Developer—Designs and creates websites, ensuring functionality, user experience, and aesthetic appeal.
• Graphic Designer—Crafts visual content for various media, including advertisements, brochures, and digital platforms.
• User Experience (UX) Designer—Enhances user satisfaction by improving the usability and accessibility of digital products.
• Animator—Creates animations and visual effects for media such as films, video games, and online content.
• Digital Content Strategist—Plans and manages content creation and distribution to reach target audiences effectively.
• Videographer/Video Editor—Captures and edits video content for various platforms, ensuring high-quality production.
• Art Director—Oversees the visual style and imagery in magazines, newspapers, product packaging, and movie and television productions.