Bachelor in Business Administration – Concentration Certificate in Marketing

Unlock your potential by mastering the art of marketing

Pursuing a Bachelor in Business Administration with a Concentration Certificate in Marketing at the University of New York in Prague equips students with versatile, high-value skills applicable across industries.

Marketing is an ever-evolving and in-demand field, vital for understanding audiences, building customer loyalty, and enhancing brand visibility. With the rise of digital and data-driven strategies, marketing offers diverse and lucrative career opportunities.

Marketing is an essential tool for organizations to reach their goals, making marketing professionals indispensable in today’s competitive business landscape.

At UNYP, the Concentration Certificate in Marketing is earned by completing advanced courses offered during the program. These courses are taught by seasoned lecturers with extensive experience and credentials in corporate marketing and sales.

To earn the Concentration Certificate in Marketing, students complete 12 credits (24 ECTS credits) in marketing-focused courses and choose a marketing-related topic for their bachelor’s thesis. This ensures that graduates are equipped with the expertise and practical knowledge needed to thrive in a dynamic and competitive field. For more information, contact our Admissions team at admissions@unyp.cz.

UNYP Alumni

Amit Grinvald

Public Speaking & Presentation Coach, TEDxUNYP Licensee, Organiser

"Many UNYP professors are not just academics; they run businesses and companies and have extensive networks of their previous students in their respective industries."

Click the Menus below for specific program information:

Public Relations Principles
Electronic Commerce and Marketing Technologies
Introduction to Advertising
International Marketing Strategies
Advanced Marketing
Advertising Strategies
Consumer Behavior
Sales and Sales Management
Social Media Marketing
Viral and Guerilla Marketing

Advertising account executive
Advertising account planner
Advertising art director
Advertising copywriter
Market researcher
Marketing executive
Media buyer
Media planner
Event organiser
Public affairs consultant
Public relations account executive
Public relations officer
Sales promotion account executive

Do you have a question? Are you ready to apply?

Our admissions team is ready to answer your questions or help you with your application! Our team can also arrange a campus visit to meet our students and professors or sit in on a class. If you would like to try the UNYP experience you can even be a UNYP student for a day.

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