Bachelor in Business Administration – Concentration Certificate in Marketing

Unlock your potential by mastering the art of marketing

Pursuing a Bachelor in Business Administration with a Concentration Certificate in Marketing at the University of New York in Prague equips students with versatile, high-value skills applicable across industries.

Marketing is an ever-evolving and in-demand field, vital for understanding audiences, building customer loyalty, and enhancing brand visibility. With the rise of digital and data-driven strategies, marketing offers diverse and lucrative career opportunities.

Marketing is an essential tool for organizations to reach their goals, making marketing professionals indispensable in today’s competitive business landscape.

At UNYP, the Concentration Certificate in Marketing is earned by completing advanced courses offered during the program. These courses are taught by seasoned lecturers with extensive experience and credentials in corporate marketing and sales.

To earn the Concentration Certificate in Marketing, students complete 12 credits (24 ECTS credits) in marketing-focused courses and choose a marketing-related topic for their bachelor’s thesis. This ensures that graduates are equipped with the expertise and practical knowledge needed to thrive in a dynamic and competitive field. For more information, contact our Admissions team at admissions@unyp.cz.

UNYP Alumni

Jiří Sýkora

Investment Director, B19 Capital

"Everyday you’re exposed to so much information and data, you need to know how to process it quickly to make the right decisions. That’s something I learned at UNYP,"

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