The Research Centre for the Study of Media and Communication (CSMC) at the University of New York in Prague is a hub of academic exploration and investigation in the field of media and communication. The primary mission of the Research Centre is to advance knowledge and understanding of the dynamic interplay between media, communication, and society. Comprising a diverse and distinguished group of scholars, researchers, and industry professionals, the center is committed to conducting interdisciplinary research that addresses pressing issues and challenges in the field.
In addition to its academic pursuits, the Research Centre actively seeks collaborations with industry partners, media organizations, and other academic institutions. By forging these connections, the center aims to bridge the gap between academia and practice, ensuring that its research has real-world impact and relevance.
General areas of research interest include:
Dr. Radka MacGregor Pelikánová and Dr. Todd Nesbitt coauthored an article titled “(In)Effective Communication About Social Responsibility? Examining Large European Businesses in the Czech Republic” featuring UNYP COM faculty Dr. Radka MacGregor Pelikánová and Dr. Todd Nesbitt explores the communication strategies of large European businesses operating in the Czech Republic regarding their corporate social responsibility… Read more >
The newest Scopus publication of Dr. MacGregor Pelikánová address the fact that the EU is aware that advancement of sustainability via the multi-stakeholder model is feasible only with the active involvement of all stakeholders, including European consumers. Consequently, the EU policy and law pendulum has swung from the state, government and businesses to consumers, i.e. the… Read more >
Accounting is not only about counting and accounting science is not only about financial statements surveillance. Indeed, post-modern society is marked by global highly competitive business conduct, which presents an enormous challenge for accounting. Radka MacGregor Pelikánová just got two book chapters published which explore the main scientific theories as well as practical and empirical… Read more >
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